Change a company name in Singapore
Having picked a new company name, one must validate it in ACRA for $15. ACRA may send the name application to referral authorities if there are words like «bank», «school» or «hospital». Once the name is approved, a company must lodge a Notice of Resolution via BizFile+.
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Q&A
How to facilitate the name approval process?
The best way to fast-track it is to get your change of name approved on the first try. To achieve that, follow the guidelines.
ACRA only cares about the core nouns that make up your business name. Adding a definite article, a business entity type (Pte Ltd, Limited, etc.) or a generic word (“corporation”, “international”) won’t distinguish your company name from the existing one if the core matches. So, look for a unique word or word combination. You can make the name longer, adding some information about your future occupation, e.g. ”Gutenberg Bookstore and Antiquities”.
How not to protract the name approval process?
To change a business name fast, stay away from words like "finance", "bank", "school", "media" or "education". They refer to business activities regulated by separate government authorities, so ACRA will send your application there for review. The name may still be approved but it will take several weeks longer.
Can the company’s legal name be different from the trading name?
Having one name in papers a different one on your logo is legal. Just make sure that the trading name you choose doesn’t have any copyright or trademark issues.