70% of Entrepreneurs Prefer to Check in via MyInfo for Incorporation and Secretarial Services
East river has integrated MyInfo to provide SingPass holders with a one-step business formation process, and two-thirds of their clientele use the new feature
MyInfo allows SingPass users to manage their personal data and pre-fill forms in digital services transactions. Business Administration provider East river partnered with MyInfo to digitalize a crucial interaction: company incorporation in Singapore is now as simple as filling in your number.
East river has started testing the feature in December 2018 and almost immediately 70% of their clients switched to identifying themselves via SingPass.
East river is the first agency to offer MyInfo automatic sign-in using SingPass for company incorporation. Now instead of providing the personal details necessary for setting up a business in Singapore, you just log in with your SingPass. The secured algorithm allows East river to access and upload only the data chosen by the user, such as name, residential status, registered address, etc and makes sure that the entrepreneurs' records are protected from being exposed.
“MyInfo is a great tool and it just makes sense to give East river customers an option to incorporate using SingPass. If you have uploaded and verified your particulars once, there’s no need to waste time sending it over again. Singapore is doing great progress in making government communication simple, transparent and digital. We want to offer the same ease and consistency to our customers,” says Victor Lysenko, East river CEO.
East river is an online service for Company Incorporation, Corporate Secretary, Bookkeeping, Payroll and Employment Passes in Singapore. Our solution to Business Administration is to automate the repetitive and mundane tasks, freeing the certified agents to provide a great user experience. Relying on modern technology, Osome built a hassle-free and super-responsive online service that answers 24/7 usually within 15 minutes and offers reasonable prices. We have recently been named Pioneers of Cloud Community Network by Infocomm Media Development Authority of Singapore and raised US$2 mln in funding to develop and expand.
“Our passion lies in creating really cool products that focus on great user experience, one that the customer would recommend to a friend. We integrate various AI-powered tools to achieve that. But in the end, it’s the right people that make it work,” says Victor Lysenko, the CEO.