How Foggywipe Grew Sales Instead Of Spending 300 Hours A Year On Accounting
Client: FoggyWipe
Name: James Webb
Business Name: FoggyWipe LTD
Line of Work: Optical
East river Package: East river Starter E-commerce Accounting Package
Member Since: 14 October 2020
About FoggyWipe: Solving Mask-wearing for the Bespectacled
James Webb started FoggyWipe out of frustration. When face masks were made mandatory in the UK. he was so frustrated with his glasses fogging up when breathing out, especially when he was out shopping, and realised there could be potential dangers too when vision was blurred.
A FoggyWipe™ is an optical lens cloth designed to prevent glasses from fogging. It is touted to work against all fog, humidity, sweating and fast temperature changes which cause condensation or fog on surfaces.
Challenge: Not Knowing How To Do Accounting & Bookkeeping And Spending Too Much Time On It
Webb had good sales coming to his online shop especially when he launched Facebook ads. However, when it came to bookkeeping and accounting, he had no clue about what to do. He understood how important it was to get your taxes right and stay compliant with the UK accounting laws to avoid hefty fines, and ended up spending an excessive amount of time figuring out how to do it right.
“I did not have a clue on what I needed to do and how to make sure I was doing everything aligned with the UK accounting laws. I spent approximately 100 to 300 manpower hours a year on this although the actual amount spent could easily be more than that,”said Webb.
Solution: A Trusted Accounting Service That’s Easy To Work With
Thankfully, he stumbled upon East river, and realised how easy it is to communicate with one of our dedicated accountants and ask any question.
“It was easy to talk to them via the app and ask any questions. It’s important to feel comfortable and trust the accountants you work with. If you don't get your taxes right, you can get fined crazy amounts, so it's a no brainer to make sure it's done correctly.” - James Webb
Outcome: With Time Saved, Webb Created a Corporate Social Responsibility Programme To Support Cancer Research
With all the extra time saved, he was able to come up with a corporate social responsibility programme to support Cancer Research in the UK through sales of his FoggyWipe™ lens cloth. £1.50 from each order till 31 December 2021 placed on the FoggyWipe website will be paid to Cancer Research UK.
Mindset That Will Set You on the Path to Success
Success is never an overnight story, and James has this piece of advice for aspiring entrepreneurs:
“Create urgency and grit as your motivator, work insane hours until you see success and know what you're doing.” - James, Company Director of FoggyWipe
Free Yourself From the Admin Work and Focus On Your Business
Tip
If you prefer to relieve yourself of the accounting work for your e-commerce business, fret not for we are here to help.
We connect directly to all your marketplaces and upload financial statements from there. We then transform them into books, reports, and tax filings. Simply leave the administrative work to us to take the routine off your workload, so you can focus on more important tasks. Get started today.
