Hassle-free
accounting for your e-commerce
Accountants with years of e-commerce experience take over your accounting documents and convert them into actionable numbers, tax filings and reports
Accounting and bookkeeping service for online sellers. Easy!
We know e-commerce
Processing refunds in Euro from your UK shop with a supplier in China? We’ve done that. Selling via Paypal on Amazon and Square on Etsy? Sure. Whatever your case, someone who’s handled it before will answer in a chat within 24 hours.
Zero effort on your side
Simply connect your Amazon, Shopify, or any platform you use, in just 2 minutes. We convert their statements into easy-to-read reports. See fees from platforms, warehouses, delivery etc. as separate lines, all with correct tax categories.
Numbers you can act upon
Track financials via profit & loss statements every month, so you can see which category or item brings the most revenue in the profitability report.
Unhappy with your accounting? Switching to East river is as easy as 1-2-3
We deal with your former accountant
We collect all the details directly from your previous accountant and transfer your Xero subscription. We’ll let you know if we need any clarification from your side.
We upload your data automatically
We connect your East river account to sales platforms and banks. We then upload invoices that you’ve provided, identify accounts, and assign the right tax rates.
We make sure your company is compliant
We check if your company has any loose ends with HMRC and ensure that VAT is correctly allocated for all your products.
Trusted by e-commerce
sellers worldwide
89% of customers recommend us
7,500+ clients worldwide
Here’s what our customers say
Choose the plan that works for you
Our accounting packages come as they are, no extra charges — simple and straightforward. If you pay upfront for the whole year, 2 months are free.
What’s your average monthly turnover?
Additional sales platform
£20/m
Multicurrency accounting
£30/m
Profitability report by sales platform
£150/m
Foreign VAT filing
£85/m
Yes, we handle your platforms, all of them, across the UK and EU
Amazon statements have 150+ types of fees and charges. Facebook sales run on Shopify. Stripe dumps receipts from your website in a different format altogether. Every line demands a different VAT at home and abroad. We know. And we know how to handle it.
Q&A
What is e-commerce accounting?
The definition of e-commerce accounting is reporting about your e-commerce business financials to the government. As an online vendor, you move products in and out, manage stock, and sell to customers in different countries via different channels. So, there are several things your e-commerce accounting includes:
- Bookkeeping, which lists every transaction. For example, when you accept products to your storage, or sell on Amazon, or have to accept back a pair of shoes on ebay. Bookkeeping keeps track of every money or asset movement, and provides a document covering every such event.
- Management reports, which gather all the sales data and try to make sense of it. For example, how much of each product you sold, what are the costs of operating every channel, and where do you actually make money.
- Tax filing & statutory reports. These depend on where you sell, for each government has a different tax system. Tax reports constitute a very detailed recount of every transaction and the categories they fall under. Depending on the categories, different types of tax are derived. An experienced accountant can also help make sure you get the benefits and exemptions available to your business under each specific tax code.
How do I start an e-commerce business account?
When organising accounting for e-commerce sales you need to make sure that you have all your needs covered.
- All your channels. Do you sell via different platforms? You need a way to consolidate reports from various sources
- All your tax jurisdictions. Do you sell in more than one country? You need to report for VAT everywhere you make money
- No manual paperwork. Processing invoices and receipts is tiresome, and you probably have better ways to spend your time than that.
How do I record sales in Shopify Xero?
Xero is a bookkeeping software we use. If you operate it yourself you‘ll have to manually go to Xero, choose ‘Accounts’ tab and press ‘reconcile’ each time. We connect your Shopfiy (Amazon, ebay, you name it) account directly and upload data every 24 hours. By the way, East river is Xero’s platinum partner.
How do I record online sales on Amazon?
The best way to track online sales on Amazon is to connect directly to a bookkeeping software. We use Xero, there’s also Quickbooks, Sage and others. We connect the feed automatically and switch you to Xero seamlessly if needed. After that, any time you receive a statement from Amazon, it will automatically appear in Xero, where we take it, sort it into categories, tag, and deliver up-to-date financials daily.
Which accounting software and bookkeeping software do you use?
We have created our own software available on the desktop or as a mobile app. It shows daily balance from all connected banks, your outstanding invoices, and the documents you need to upload. We answer questions fast in a chat, track deadlines, and reconcile transactions daily. Our bookkeeping is powered by Xero, an online solution for small and medium businesses used by 2 million clients worldwide. East river is Xero's platinum partner and an approved app. The migration takes just a few minutes and we make it happen ourselves.
